Everywhere you look, it’s news about the economic downturn. Well, one niche that is actually growing during these unstable times is parenting gear and parenting products on the Internet. More urban and suburban professionals are investing in quality gear rather than buying cheap goods from the big box store.

Is this about disposable income or rather about a shifting of values? One thing is for sure: baby slings, diaper bags, and high quality baby blankets are enjoying a lot of attention in the press, thanks in part to celebrity endorsements. Perhaps quality goods are appreciating in value because more people are becoming aware of the dangers of living in a “throw away” society. Durable goods that actually are durable - what a concept!